TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie

The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding

TheSmallBigIdea's film marketing division took to the streets of major cities to promote the upcoming release ‘Merry Christmas’, Katrina Kaif and Vijay Sethupathi. The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding. 

Taking the promotion to the digital realm, the Instagram handle of Tips Films orchestrated a social media takeover by hijacking posts from other brands. 

Commenting on the campaign, Sanmesh Sapkal, Director - Key Accounts, TheSmallBigIdea, said, "Our goal was to turn the unconventional release timing of Merry Christmas into a marketing advantage. By hijacking the festive season, we not only created buzz but also made the film an integral part of the Christmas celebration. It's about thinking outside the box and creating memorable experiences for our audiences."