THAI airline captures South Mumbai on fleet

BEST Bus branding came out as an effective option to target south Mumbai masses

Thai Airways International Public Company Limited, trading as THAI, the flag carrier Airline of Thailand mesmerizes the masses of mumbai with an attractive BEST Double Decker Buses Branding. The brand was executed the campaign for a period of 1 month in association with Placard Communication (India) Pvt Ltd. Since the OOH inventory space is evolving, the brand considered buses were the finest option to showcase the tourist attractions of the country Thailand.

The BEST Buses covered the area of South Mumbai specifically where the fleet option tuned out to be the effective option because of the scarcity of hoardings especially in the Nariman Point and Fort Areas.

With its lively artwork, double-decker wrap acted as an Impactful Hoarding on the go. This was the first time that any Airline has used Bus Wrap as a medium for their promotion which proven to be immensely impactful.