By: M4G Bureau
Last updated : September 16, 2019 11:43 am
In association with Brandscope India, overall 95,760 seconds of Airtime was served daily specifically for ŠKODA during this campaign by
Traditional Out of Home advertising, which is either static or pre-set to rotationally run on digital screens may be overlooked by frequent passers-by, hence ŠKODA and the DOOH experts created a campaign that targets travelers in the moment by tapping into the consumers’ real-time emotional needs and desires. As part of the process, the agencies identified ML-AI based Computer Vision as the hero method to bring this one-of-a-kind experience to OOH. The tool mapped the exteriors of each ŠKODA carline and leveraged intelligent algorithms to serve contextually relevant messages on recognition of the mapped ŠKODA vehicles respectively.
Speaking on the association, Jyoti Kumar Bansal, CEO, PHD Media India said, “Challenging the normal has been PHD’s unique answer to ŠKODA’s Simply Clever DNA. Leveraging technology to deliver a contextualised experience to ŠKODA customers out of home, we are creating new benchmarks for the category.”
Speaking on the campaign, Deepak Kumar, EVP - ROOH Said, “ŠKODA as a brand has been at the forefront of pioneering breakthrough initiatives driven by PHD that has successfully engaged the audiences. Secondly, the automobile giant has a plethora of variants, so creating multiple billboards at prominent locations would easily surpass the budget. Hence to create an engaging yet innovative campaign within budgets, we planned for DOOH at key traffic congregation points. The locations were chosen through Brandscope’s proprietary tool OOHZone while ROOH helped identifying the right DOOH.”
Overall 95,760 seconds of Airtime was served daily specifically for ŠKODA during this campaign by triggering-off personalized content on impersonalized medias in real-time using unique programmatic capabilities brought-in by ROOH.
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