Sacred Games makes a big splash on OOH

True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series

Sacred Games, an Indian web television series by Netflix based on Vikram Chandra's 2006 thriller novel of the same name, is making waves everywhere, and is writ large on the OOH canvas. True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series.

Sacred Games, as described on Wikipedia, is set in the urban landscape of Mumbai and stars Saif Ali Khan, Nawazuddin Siddiqui, and Radhika Apte, and tells the story of a cynical and troubled police officer, who stumbles across a diabolical plot involving the resurgence of a notorious and ruthless crime boss in Mumbai through an anonymous tip-off, and his subsequent efforts to find and apprehend him, before he can carry out a diabolical plot, with city-wide ramifications.