By: Amrit Mishra
Last updated : January 29, 2024 1:57 pm
The campaign amplifies the odour-less attribute of the pain-relieving gel product
Teaming up with his pain relief ally, Rishabh Pant, the prominent face of the new Iodex product, recognises Iodex UltraGel+ as the go-to solution for ‘Dard Se Din Bhar Aaram’. Making a remarkable comeback to the field, Rishabh Pant entrusts Iodex as his indispensable companion while gearing up with rigorous workouts to make a triumphant return to his sport.
Iodex, recognised as a beacon of pain relief for Indian consumers, introduces a breakthrough 2% Diclofenac emulgel formula designed to combat inflammation, stiffness, swelling, and joint pain. Praised for reshaping the pain relief landscape, Iodex UltraGel+ boasts superior penetration and an odourless composition, eliminating the discomfort associated with traditional pain relief gels.
In the OOH space, Iodex gave its latest product campaign a domineering presence with displays on billboards and other formats. The campaign was highly visible in Mumbai.
Additionally, the company has produced amusing films that highlight how the odour-free pain relief gel will spare consumers from potential social awkwardness. Targeting working professionals as their primary audience, Iodex is confident that these lighthearted films will strike a chord with their target demographic.