By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
The brand has used a mix of innovations and large format displays to drive this campaign
Puma has taken the outdoor route across cities to showcase its Netfit-based offerings. The Netfit technology offers a unique lacing system that allows for different style options in one shoe. Taking a cue from this, the unique outdoor communication emphasises the options of using different laces highlighted with 3D technology on billboards.
Another leg of the campaign saw iconic locations across India being laced up - MG Road boulevard in Bengaluru, Carter Road in Mumbai, and Connaught Place in New Delhi – generating a lot of buzz and excitement on social media.