Popodax goes many a mile in Chennai
By: M4G Bureau
Last updated : September 26, 2018 9:48 am
The brand is opted for branding of 200 cabs in the city; campaign executed by JugnooMedia
Lanson Group's ready-to-eat Popodax ‘appalams’ is promoting a new offering in Tamil Nadu’s snacks market with eye-catching cab branding, The brand has partnered car advertising service provider JugnooMedia for executing the branding exercise.
The cab branding campaign has kickstarted with 200 cabs running on Chennai roads featuring Popodax ads. Car branding is gaining pace in the highly priced outdoor advertisement sector as it provides cost competitive solutions for increasing the brand visibility.