PNB Housing Finance launches OOH campaign for home loan scheme

The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.

PNB Housing Finance has unveiled a new ad campaign – Ummeedon Ki Unnati – to showcase the benefits of its home loan solution Unnati Home Loans.

PNB Housing Finance’s Unnati campaign builds on the product strength to inspire customers, giving them the confidence to believe owning their home is not only possible, it is actually easier than many think. The messages aim to evoke the various emotional dimensions of having one’s own home.

The campaign involves print, out-of-home (OOH), digital and on-ground activation.

PNB Housing Finance, Managing Director and Chief Executive Officer, Hardayal Prasad, said, “While home loan is a highly evolved product category, most advertising in the segment lacks proper engagement and appeal from a communication perspective. Hence, we thought it was necessary to promote the PNB Housing Finance brand and its product, Unnati Home Loan, and create instant brand recall. This unique home loan product offers a quick, affordable and customer-friendly financial solution for those aspiring to buy their dream home. We are optimistic that the ‘Ummedon Ki Unnati’ ad campaign will augur well for our home loan business and stir conversation around the product.”