Peter England drives fashionable campaign with metro branding

The brand opted to wrap Delhi Metro rakes on two of the busiest lines – Line 2 & Line 3 / 4 -- to grab maximum eyeballs

Clothing brand Peter England launched a fresh outdoor campaign promoting its festive collection of shirts. The colourful campaign was executed on DMRC rakes on two of the busiest lines – Line 2 (Samayapuri Badli to Huda City Centre) & Line 3 / 4 (Dwarka to Noida City Centre/Vaishali)-- to grab maximum eyeballs. The brand campaign was executed both on the exterior and interiors of the rakes. The rights on the two lines are held by e.g. communications.

The creative of the campaign depicts the festive mood filled with bright colors and decoration in the background. Along with the message, the brand name has also been played up to create a strong recall factor in the consumers' minds. The OOH duties of the campaign were handled by DDB Mudra Group.