Pepe Jeans zips ahead with ‘Made to Create’ proposition

The brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre; eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions

Pepe Jeans has showcases its London Spring/Summer 2018 collection through DMRC train exterior and inside train branding. The brand came up with the new clothing range complemented by the ‘Made to Create’ communication. With brand ambassador Siddharth Malhotra prominently presented in the creative, the brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre. eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions.

Line 2 covers an important stretch of Delhi NCR that sees major movement of working professionals, youth and tourists.