By: Shradha Mishra
Last updated : January 21, 2019 12:30 pm
The campaign has been rolled out in key markets across the country
The creative of the campaign highlights Bumble highlights such as ‘BFF for Platonic Friendship’ and ‘Bumble Bizz for Professional Communication.’
The app, which was founded by Tinder Co-founder Whitney Wolfe Herd with Actor Priyanka Chopra being one of the investors, is positioned as something that combines "dating, friend-finding, and career-building into a single social networking platform”. Also, the dating part of the app enables women to make the first move.