Netflix’s The Punisher is the next on OOH

The creatives have been designed in a way to narrate a story and build suspense via a series of billboards; the campaign has been executed by Kinetic India

Netflix, an on-demand content channel, has once again made a splash on Mumbai OOH to promote another show called ‘The Punisher’. Handled by Kinetic India, the campaign effectively creates the thrill amongst audience with the help of strong black & white creative communicating the suspense flavour of the show.

The strategy of the campaign has been designed in a way to narrate a story and build suspense via a series of billboards painted in a row whereas single large size billboards have been taken to establish different characters of the show.