Narayana Health goes for cab branding across cities

The health-care brand has tied up with MyHoardings for the transit media promo in multiple cities

Bengaluru based Narayana Health has expanded its healthcare facilities to various cities, and to promote the same, the healthcare brand has rolled out cab branding activities across the relevant cities.

The transit outdoor branding initiative has been launched in Mumbai, Kolkata and Bengaluru. Narayana Health tied-up with MyHoardings for a wider reach in these metros.

Surendra Kumar, Director, MyHoardings comments, “Seeing the visibility and positive response it offers, Narayana Health carried out a car door wrap campaign for a duration of 3 months. Usage of transit ad media, especially car door wraps, is on the rise due to its higher ROI which can be attributed to cost effectiveness and wider reach.”