Mumbai Indians shine with Skechers - 'Wear what it takes’ campaign lights up Mumbai

MI star players shine on the landscape

In a game-changing alliance merging sports and style, Mumbai Indians, the formidable franchise of the Indian Premier League (IPL), has teamed up with Skechers, the globally renowned footwear brand celebrated for its comfort and performance. This partnership not only symbolises a fusion of sporting excellence and fashion but also represents a significant stride in brand visibility and resonance. Anchoring this collaboration is Skechers' appointment as the official kit partner for Mumbai Indians in the ongoing season.

As the new ad campaign unfolds across Mumbai, it prominently features Mumbai Indians players, including the dynamic trio of Tilak Verma, Jasprit Bumrah, and Ishan Kishan, sporting Skechers footwear with flair and confidence. From towering billboards to other OOH formats, this campaign captures the essence of athleticism and style, showcasing the seamless integration of Skechers products into the players' daily routines.

This collaboration not only strengthens Mumbai Indians' quest for sporting supremacy but also amplifies Skechers' footprint in the Indian market. By aligning with a powerhouse franchise like Mumbai Indians, Skechers reinforces its commitment to innovation and performance, inspiring athletes and enthusiasts alike.

As Mumbai Indians prepare to write another chapter of glory in the IPL saga, Skechers stands shoulder to shoulder with the team, powering ahead with the 'Wear What It Takes' campaign. Together, they epitomise the fusion of sports and style, setting new benchmarks and inspiring fans to embrace the winning spirit in every endeavour.

Moreover, a striking gantry ad promoting the team for the upcoming IPL has been spotted, showcasing the Mumbai Indians team line-up alongside their sponsors, including Skechers. This minimalist yet impactful advertisement further amplifies the anticipation and excitement surrounding Mumbai Indians' campaign, emphasising the unity and strength of the team along with their esteemed partners.