By: Bhawana Anand
Last updated : December 15, 2017 9:47 am
The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH
The activation area of the airport has been strategically selected to grab the attention of 45 million passengers a year to highlight the brand product; the brand has signed the deal for a year with Times OOH. Along with the OOH, the iconic display is gaining traction on social media as it is successfully becoming part of flyers’ social media posts.