By: M4G Bureau
Last updated : November 05, 2019 10:51 am
Executed and handled by PrimeOutdoors, the brand captured 20 cities with outdoor branding
The campaign, executed by its OOH agency PrimeOutdoors was designed using the strategical planning tool; planned and spread across the cities considering the relevant touchpoints for the brand through billboards, DOOH and mobile media.
With technology led innovations integrated with campaign objectives, the agency strategically selected a billboard in Pune to create buzz. The idea aimed at showcasing the Mochi shoe with it’s feature of high grip and awesome design. Understating that catching attention and being visible in the clutter of campaigns during peak season is challenging, PrimeOutdoors’s team along with the marketing team of Mochi shoes ideated the concept highlighting the grip and the stylish nature of the variants. The campaign currently running across the country has caught the imagination of locales and is also resulting in higher footfalls into the brand’s stores.
Rathnakar Rai, Managing Director, PrimeOutdoors, added, “It is always a special feeling to service a client that is with us for a decade now and we have always looked to up the ante with every campaign that we have executed for them. I think the level of confidence that the brand’s marketing team has shown in our abilities to create visibility for their brand’s has always spurred us to deliver more. We are in the process of rolling out few more ideas in coming months including increased usage of digital OOH media.”