By: Bhawana Anand
Last updated : April 25, 2018 10:37 am
The catchy, creative campaign, planned and executed by MOMS Outdoor Media Solutions, is writ large at corporate parks and key traffic junctions in Bengaluru
As the campaign was especially meant for professionals, the agency mindfully designed the media planning by choosing locations such as corporate parks and arterial roads. Both different locations were targeted with tailored communication; for instance, the creative plastered at workplaces narrated how to be peaceful at work in the midst of work issues. Wherein, the other creative with heavy traffic sent out a message to beat the stress with Mind.Fit. Interestingly to create the buzz, the campaign used ‘MyHappyPlace’ tagline in their creative.
“The brief from the client was to go hyper local. We had to identify each and every media based on its distance from the fitness studio. Identifying the areas based on potential TG touchpoints & geo-targeting is what worked for the campaign. The aim of the campaign was to create buzz and awareness for Mind.Fit in the vicinity of the fitness studio which we were able to create,” said Jayesh Yagnik, COO, MOMS Outdoor Media Solutions.