By: M4G Bureau
Last updated : February 23, 2019 1:40 pm
In association with Madison Outdoor Media Solutions, an experiential zone was created at the arrival terminal of Mumbai airport
In association with Madison Outdoor Media Solutions, a unique installation was designed. The ideas was to go beyond physical standees, activation or creative enhancements. To create buzz and enable engagement, a hard-to-miss experiential zone was created at the arrival terminal of Mumbai airport. The activity was scheduled for two months. For further audience engagement, the set up was also moved to high end multiplexes in the city.
The promo set-up at the airports resembled a building with the message “Come Home to the Best” further emphasizing that Lodha is India’s No 1 RE player and MMR is the home market.