LinkedIn celebrates members’ professional milestones

The brand launches 2nd edition of the #InItTogether campaign, celebrating the real life stories of its members

Professional network brand LinkedIn has launched the second edition of the #InItTogether campaign as a celebration members with diverse professional journeys, who -- like many other professionals on the platform -- have leaned on LinkedIn to leverage their networks, pivot to new industries, and create greater opportunity to find their next job.

While the previous year’s campaign was designed to influence young aspiring professionals to join their professional social media platform, this year’s is all about celebrating the existing members.

Focused on the top metros, the outdoor campaign is splashed across prime locations in Mumbai, Bengaluru and Delhi, over a period of 6-8 weeks on formats such as metros in Mumbai and Delhi, airports across the three cities, impact hoardings and bus shelters in prime areas. The campaign imagery is inspired by the real life members in their natural environment, whether their workplace or home. The idea is to showcase their story, their motivations and their life goals as an inspiration to a larger professional community. 

Commenting on the campaign, Srividya Gopani, Director - Brand and Consumer Marketing, APAC and China at LinkedIn said, “This is our second ATL campaign in the country, and expanding from two cities to three is not only testament to the power of the outdoor medium but also the trust we share in our media partners.”