Laqshya Media Group turns the spotlight on The Roadster Life Co.

Zakir Khan and Jacqueline Fernandez star in the campaign

Laqshya Media Group, India's leading independent, comprehensive marketing communications group, successfully executed the OOH campaign for The Roadster Life Co., a renowned fashion and lifestyle brand available on Myntra. The campaign ‘Trends with Benefits’ featured brand ambassadors, ace stand-up comedian Zakir Khan and Bollywood diva Jacqueline Fernandez.

Laqshya Media Group's creative approach transformed billboards into eye-catching displays. They created a show-stopping display in Lucknow, along with many other innovations in multiple cities. A massive 60Ft x 30Ft billboard featured a custom mega cutout of Jacqueline Fernandez. The impact was amplified by extending the design down the supporting pole using 500 Sq Ft of real denim, meticulously crafted by master tailors and fabricators. 

This innovative approach blurred the lines between traditional advertising and a three-dimensional fashion installation. In a coordinated effort, Laqshya Media Group deployed over 110+ strategically placed hoardings across Rajasthan, Uttar Pradesh, and Bihar, further amplifying the campaign’s reach and impact. These impactful OOH placements effectively communicated the brand’s ‘Trends with Benefits’ positioning, highlighting its commitment to providing trendy yet comfortable and practical fashion for all.

Mr Amarjeet Hudda, COO of Laqshya Media Limited.,said“We are thrilled to have partnered with The Roadster Life Co. on this groundbreaking campaign. Our innovative OOH solutions effectively captured the brand's attention and drove significant sales growth,”