Knorr soups up the Italian flavour

The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move

HUL brand Knorr went outdoor to promote its Italian flavour noodles. The campaign, part of a 360 degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’. Taking the creative cue from TVC, the outdoor creative showcases the mother & daughter enjoying the Italian flavour.

The Knorr campaign in Mumbai was predominantly executed on BQS formats.