Jio Cinema brings alive iconic Disney characters on OOH

The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai

Online video-streaming platform Jio Cinema offering a bouquet of movies, TV shows and music videos, has signed a partnership deal with Disney India, which will stream Disney movies on the Jio cinema app. A campaign promoting the same can be seen on the OOH medium in part of Mumbai.

The 30 day JIO-Disney campaign uses hoardings, lit billboards and gantries. It features beloved Disney characters and was spotted in Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai.

The campaign creative mainly highlights the collaboration between Disney India and Jio cinema which will offer timeless stories and beloved characters to Jio users across age groups.

Subscribers will be able to watch movies from Disney, Marvel, Pixar or the Star Wars series.