JCDecaux partners with fashion giant GAP for Mumbai metro campaign

The American fashion brand capitalized on Mumbai metro's advertising potential to promote it's spring-summer collection.

JCDecaux, the world-renowned outdoor advertising company, has partnered with GAP, the Iconic American clothing brand to advertise their latest collection, at Mumbai metro. JCDecaux has the exclusive advertising rights for Line 2A and 7, which run across 35 km to cover diverse and engaged audiences along this stretch. GAP takes advantage of a captive audience to promote their Spring Summer collection.

The Mumbai Metro lines provide an efficient and comfortable mode of transportation for Mumbai commuters, which is a smart move to target the right audience by GAP.

GAP’s campaign titled “Uber Cool”, will help to promote the brand's latest collection, displayed on JCDecaux's train network, helping to influence a wide range of consumers as the network reaches the right audience.