By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
The brand takes the OOH medium by storm worldwide to create a suspense around its mobile launch event
The OOH campaign in India, a part of the brand’s global marketing push, has been executed in several other international markets with the same creative and clutter breaking strategy. Considering the growing concentration of Google on OOH, the brand has become one of the top spenders in the OOH global market along with Facebook.
In India, Google’s OOH mandate is handled by Kinetic India.