GoAir goes outdoor to reinforce market presence
The campaign will culminate in mid-October
To reinforce its brand presence in the target markets, GoAir embarked on a brand campaign and appointed Bright Outdoor to execute the OOH dimension of the campaign. The media strategy involved use of large formats like billboards.
Client In House was roped in as the creative agency. The campaign started in August and will end in mid- October. This campaign was executed in Mumbai, Delhi, Goa, Kolkata and Lucknow.
"With this new campaign, the client has once again trusted the agency work and deliverables. We have spread the outdoor media at the high traffic areas in all the cities to give the brand maximum visibility†says, Yogesh Lakhani, founder, Bright Outdoor.
GoAir
Bright Outdoor Media
First Published : September 25, 2014 12:00 am