Fresca rolls out a juicy campaign in Delhi NCR

Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with Graphisads for the campaign rollout.

With the mercury soaring by the day, a gamut of F&B brands are making a big splash on the OOH canvas. In the Delhi NCR, fruit juices brand Fresca Juices has taken the OOH route to strongly position its offerings, in a way countering the competition posed by fizzy beverages. Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi.

The brand worked closely with Graphisads for this campaign and indeed many of the sites selected for the campaign belong to the OOH firm. Overall, the campaign is up on a mix of formats such as unipoles and bus shelters.