Fena shouts out to Kumbh pilgrims

The brand opted for light pole branding for maximum visibility

Fabric care brand Fena has leveraged one of the biggest congregations in the country, the Kumbh Mela, with an eye-catching pole branding. In association with Infinity Advertising, which has got the pole branding tender for the Kumbh Mela, the brand has installed innovative branding with cut-outs of fresh T-shirts on light poles with the popular brand tagline: ‘Fena Hi Lena’.

“The idea behind this unique display is to create recall factor for our target rural pilgrims visiting this biggest religious event, which is close to 70% of our core target audience,” shares Heman Srivastava, Senior Marketing Officer, OOH, Fena (P) Ltd.

The brand has picked pole branding to create unmissable visibility at the event amongst other activities. 

The activity began on January 15th and will continue till March 4, 2019.