By: M4G Bureau
Last updated : February 15, 2019 3:10 pm
The brand invited 7 photographers to capture the spirit of intimacy in the LGBTQ community across the country
The campaign by Fastrack is essentially about starting a dialogue by showcasing love for what it really is - unabashed, unapologetic and without filter. Fastrack invited 7 photographers to creatively shoot intimacy among couples from the LGBTQ community across the country. The photographers were picked for their diverse styles and were given an open brief to interpret love through their lens. These photographs will be artistically displayed in public places of crowded metros. The message supporting each photograph is about adding more colours to love.
The campaign was designed by Lowe Lintas. Hari Krishnan, President of the agency explained, “There are no barriers or divides bigger than the ones created by society. Youth is not bound by these real or imaginary barriers. Fastrack decided to truly celebrate love this Valentine’s Day, by reminding everyone that love is an emotion, equal for all.”