By: Bhawana Anand
Last updated : March 01, 2018 12:41 pm
The OOH driven marketing campaign was designed to make dinning out a special experience by allowing masses to try new restaurants and cuisines at a lucrative deal
Ankit Mehrotra, CEO, Dineout told Media4Growth that “every year big sale events happen whether it is online or offline but there hasn’t been any initiative that celebrates restaurants or dining out. We have accepted dining out as a part of people’s routine and considering Dineout is a table booking platform, we ideated to come up with a discount offers or sale for dining also”.
On the campaign being OOH driven, Ankit shared, “We tend to forget the medium that we are exposed to maximum amount of time in a day, i.e., outdoor, while moving in traffic on roads. OOH plays a key role in the communication. In this strategy, OOH served two purposes; first it reinforced our entire campaign because we chose strategic locations and, second, it provided great visibility”.