Last updated : December 05, 2017 6:53 pm
CP Plus is advertising through JCDecaux networks in Delhi to maximise the reach and frequency of their brand communication
On running the recall campaign, Yogesh B Dutta, COO, Aditya Infotech (parent company of CP Plus), said, “CP Plus is pleased to be associated with JCDecaux. The next phase of campaign that we have initiated with JCDecaux within a space of just one year shows the tremendous faith we have in their media. The professionalism exhibited by the teams is commendable. JCDecaux CityLights on strategic locations have proven to be highly beneficial to us.”
On the current recall campaign, Olivier Heroguelle, MD, JCDecaux, India, said, “It’s highly satisfying to be partnered with advertisers like CP Plus who reap direct and immediate benefits from their repeated communications on our media. They continuously rely on our networks to be the most efficient way to communicate in Delhi.”