By: Bhawana Anand
Last updated : April 20, 2018 9:51 am
With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR
The brand opted for cup branding with a strategic purpose. “Everyone goes out for a break to their canteens or to the nearest tea stall and generally girls go out in a group, so we took this up to initiate the conversation amongst the groups so that girls notice and start talking about the cup sizes and its importance. In fact, we wanted the male audience to notice this and start the conversation”, explained Shruti.
The brand has recently come up with a new standalone store in Kamla Nagar in Delhi NCR which is in the close proximity of Delhi University colleges and campus. The branding also informed the female audience about the nearest store where they can find the right cup size. The activity ran for 10 days.