By: M4G Bureau
Last updated : July 25, 2018 11:00 am
Milestone Brandcom executed the campaign using a mix of large format billboards, bqs, bus media, unipoles and gantries
The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; Cars24, a focused and specialised player in this domain, intends to make this easy with its unique process allows the sellers to get the right price for their cars on their very first visit.
Gajendra Jangid, VP - Marketing, Cars24 said, “we aim to provide a quick and convenient way for car owners to sell cars in India. The campaign was strategically placed to test the OOH medium and to understand its impact from conveying the brand communication to a wider audience. This quarter of the year is always good for used car market and we wanted to create a huge noise before the festive season.”
“It’s a delight to witness such an outstanding response to this campaign. The planning of each site was done using detailed understanding of the city’s traffic pattern and showroom locations. Each site chosen is in a high-impact zone, ensuring maximum visibility. The innovation has already generated extensive exposure and significant buzz,” he added.