Canara Bank ad jingles amplify the brand’s messaging on Sharma Srishti Synergy operated RDN

S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity

Leading transit DOOH media operator Sharma Srishti Synergy has turned a new leaf by introducing brand jingles on the Railway Display Network (RDN) that the company operates in the Bengaluru Division of South Western Railway. While the digital ad display itself has been drawing significant audiences, the introduction of audio OOH significantly enhances the ad reach among the travellers alighting or boarding trains at the stations.

Sharma Srishti Synergy is currently running Canara Bank jingle on the RDN network that complements the visual displays, which are enmeshed with the train and passenger information displays on the digital screens on platforms.

Commenting on this initiative, S Kumar, Managing Director of Srishti Communications which powers the Sharma Srishti Synergy told Media4Growth: “It is our constant endeavour to introduce new and innovative elements to the brand advertising that we conduct on our DOOH networks. Today, audio OOH is coming up in a big way in the controlled advertising environments like retail and transit locations, and we thought we should proactively bring in these elements to make the advertising more impactful and with maximum reach.”