By: M4G Bureau
Last updated : March 16, 2021 1:14 pm
The brand campaign for Dabur Ayurvedic Nasal Drops with Anugrah Madisona had a mobile set up travelling through prominent routes of New Delhi-NCR distributing the nasal drops to help police, security and other personnel working late nights.
Dabur recently initiated a goodwill campaign to promote its Dabur Ayurvedic Nasal Drops. In association with Anugrah Madison, a unit of Madison World that specializes in rural outreach, the brand launched the ‘Khul Kar Jiyo, Surakshit Raho’ campaign, expressing gratitude to night shift police personal and security guards working late nights across Delhi-NCR, despite the freezing winter. The campaign focused on ensuring congestion free breathing for policemen, security forces, watchmen, security guards and newspaper vendors working late nights in New Delhi . With a mobile set up, the team traversed through prominent routes of New Delhi and distributed the Nasal Drops from 10 pm to 7 am.
The campaign van was inaugurated by Station House Officer of the Deshbandhu Gupta Road Police Station and was conducted in New Delhi, Noida and Ghaziabad.
Sunny Vohra, CEO, Madison Turnt & Anugrah Madison, says, “The ongoing Corona virus pandemic combined with the Delhi winters takes a lot of planning and team effort to executive an on-ground campaign of this scale with safety and precaution. We’re proud of the way the team planned and executed the Dabur Nasal Drops campaign.”