By: M4G Bureau
Last updated : November 09, 2018 10:36 am
The automaker bought a billboard in New York City on the roof of a building surrounded by office towers, including Bank of America and Salesforce
The advertising placement was created by converting an unused rooftop into an executive eye-view billboard. It was developed by Venables Bell & Partners, PHD Media and Outdoor Company.
The luxury automaker is also surprising magazine readers with an interactive print ad for Audi A8. The four-page print insert emulates the premium taillights of the vehicle. By opening or closing the pages of the insert, readers are able to activate digital animation that resemble OLED (organic light-emitting diode) taillights on the 2019 Audi A8. Additionally, the insert comes with a special key fob that allows readers to control the lighting with the click of a button.