By: Bhawana Anand
Last updated : June 20, 2018 12:21 pm
Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of coming together as a team
Adding a layer of efficacy to the campaign, a strategic media plan was designed by the Posterscope team. Based on their deep understanding of the requirement given in the brief and with the help of the primary research (OCS), patented analytical tools (OOHZONE) and accumulated understanding, the team zeroed in on a specific location in Delhi for the innovation. It was done on outer Ring Road at IP Park towards ISBT. The
Sean Van Wyk, Sr Marketing Director, Adidas India said, “The love for football is growing massively in India with each passing year and we wanted to kick-start the celebration of the World Cup in an impactful way. The idea of this innovative billboard was to celebrate and reward the spirit of coming together as a team. The pure joy on their faces to kick the official World Cup football around the field was an amazing sight! Sports really does have the power to change lives.”
Rajni Menon, CEO, Carat India said, “This is yet another example of media convergence in
Aditya Goel, Assistant Vice President, Posterscope (North) commented, “We wanted to fuel the passion of the fans before the Kick Off of the FIFA 2018 and the thought was to bring the pure Joy of Football among all age groups in the neighbourhood. This idea is an amalgamation of emotions like joy, happiness, team work and hunger; the ingredients needed for a team to win. We are glad that the client liked our thought which shaped up in this innovation.”
This campaign was promoted on digital platforms and became an instant hit with 1.3 mn views in a very short span of time.