By: M4G Bureau
Last updated : July 12, 2018 10:23 am
The innovative campaign has been launched to celebrate the 2018 Football World Cup
As part of the second innovation, Posterscope India has modified half a billboard to look like Goalposts. Inside the goalposts, a 3D ball and an LED counter has been installed. Here, the LED shows the number of goals scored by TELSTAR 18. The third innovation is the ‘Live Score’ board that keeps football lovers up-to-date with the live match scores.
The core objective of the campaign is to build awareness, buzz and excitement around
With an aim to design a successful campaign, the agency has selected strategic locations to reach out to the core TG and has crafted multiple innovations to showcase the FIFA fever within the OOH space. The campaign is centred around a deep understanding of the consumers, derived from the network’s primary research tool (OCS) and the agency’s patented analytical tool – OOHZONE.
Sharad Singla, senior manager activation - Adidas India said, “We wanted to create a memorable experience and live the football fever. Through the OOH campaign we wanted to push the needle and surprise the fans with something new and innovative that can be carried out throughout the World Cup.”
Aditya Goel, Assistant vice president - Posterscope (North) commented, “As Adidas is one of the prime sponsors of FIFA World Cup 2018, Posterscope tried to bring the experience and updates of all the matches to the Football lovers. The team went ahead and integrated the data and technology and showed live scores of all matches during the World Cup in real time so that the commuters can catch up with the live updates. We were glad to meet the client’s expectations and ensuring smooth execution of the campaign.”