By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA
Accor Hotels has opted to run a highly targeted campaign at the Indira Gandhi International Airport (IGIA) to welcome potential guests and to showcase the brand’s global presence. The campaign has been deployed on a mix of backlit static media and digital media at the airport, spanning 2 months. The media assets are all owned and managed by TIMDAA.
The displays cover both the passenger departure and arrival areas. On the digital assets, two separate creatives are being used in a loop.