Dabur Ratnaprash celebrates Karwa Chauth with ITBP families
By M4G Bureau - November 17, 2020
The campaign was conceptualised and executed by Vritti Solutions
Under its campaign ‘Ratnaprash- Majboot Rishto ki Buniyaad’, Dabur India Ltd’s immunity booster Dabur Ratnaprash celebrated Karwa Chauth with ITBP (Indo-Tibetan Border Police) jawans and their families at its Tara Devi campus in Shimla.
Making it a surprise event for the 21 husbands at Tara Devi, 21 couples got a chance to celebrate Karwa Chauth maintaining social distancing measures. The campaign was conceptualised and executed by Vritti Solutions.
“Dabur Ratnaprash ‘Majboot Rishto Ki Buniyaad’ is a memorable gift to all our real heroes. Through this celebration, we salute the jawans for their devotion and dedication towards the nation. Seeing the face of husband is the most important element in the ritual of Karwa Chauth. Unfortunately, security forces who stay thousands of kilometres away serving the nation rarely get a chance to celebrate Karwa Chauth with their life partners. We took this initiative to surprise them. The ladies too were thrilled to see their husbands on the auspicious occasion, making it a memorable day for all,” said Dr. Durga Prasad Velidindi, Head of Marketing - Ethical, Dabur India Ltd.