Brand engagements increase on Chennai Metro network as daily ridership gains greater momentum
By M4G Bureau - April 27, 2022
Top advertising brands include Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, among others
Ridership on Chennai Metro network has seen a significant increase to a daily average of 1.45 lakh commuters that not only edges past the levels seen in the Covid times but even the pre-pandemic period. In step with the increase in ridership, JCDecaux India which holds the train branding rights on this Metro network has also seen greater brand participation. “Major advertisers like Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, British Council, Medimix, Ponvandu, Popular Appalam, Maharashtra Tourism, among others, have used our media and gained audience attention,” states a note shared by JCDecaux India.
The OOH major now has rights reaching nine additional stations on Corridor-1 from Washermanpet to Wimco Nagar Depot. In all, the branding on Line 1 & 2 covers a distance of over 54km and 41 Metro stations.
Raheel Amjad, Deputy MD, JCDecaux India points out that “CMRL being one of the largest moving media in Chennai holds a great opportunity for the brands to engage with their audiences. With the opening up of business activities to full and hence an increase in ridership, Chennai Metro comes up as a perfect platform for the brands to communicate their messages. JCDecaux is confident that with a further increase in ridership, brands will gain more brand recall and impact in a crowded city like Chennai.”