Campaigns
Apple TV announces Lionel Messi’s MLS arrival with cryptic billboard
Messi moved to David Beckham-owned Inter Miami CF of the Major League Soccer after expiration of his contract at French club PSG
Argentinian star and seven-time Ballon d’Or winner Lionel Messi officially moved from Paris Saint Germain to MLS’ Inter Miami CF, the Major League Soccer (MLS) club owned by David Beckham.
Apple TV used the moment to announce his arrival with a unique billboard in the heart of Miami. The creative features a pink goat emoji followed by the text “now on Apple TV”. While the copy may not seem random, it is in fact a combination of references.
Messi is colloquially referred to as the GOAT which is an acronym for ‘Greatest of all Time’ owing to his glamourous career whereas the pink colour refers to Inter Miami’s jersey colours, implying in a clever manner that the perhaps the greatest player of all time has officially arrived in Miami. Additionally, the latter half of the copy is a subtle reminder to fans that MLS games can be viewed exclusively on Apple TV.
In February 2023, MLS and Apple entered a 10-year partnership for MLS Season Pass – a subscription service available in over 100 countries and regions where customers can watch MLS games.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Radiant Synage plans to unveil indoor and outdoor LED innovations at DDX Asia 2026
Rajat Verma joins Khimji Jewellers as CMO
Blinkit turns India’s shopping data into year-end OOH humour
Newtech Video Systems to highlight value-added LED solutions at DDX Asia 2026
Subway delivers sensory feast in London with “Scratch-and-Sniff” OOH billboard
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Times OOH brings festive cheer to Mauritius airport
The campaign was supported by a wide group of partners and sponsors, including Coca-Cola, Mauritius Glass Gallery, Panagora-Miko, La Vanille...
Lifestyle takes its big sale blast to the streets with OOH execution
The campaign is executed by Platinum Outdoor
Sky Cinema scales up Christmas with massive 3D popcorn installation
The centerpiece of the build is a staggering 8-meter-tall popcorn box, overflowing with over 1,500 individual pieces of hand-painted popcorn.
Hocco’s OOH activation at Sunburn Festival
The activation centered on a massive digital screen featuring Hocco’s mascot, Budd. Using motion-capture technology, festival-goers were challenged to mirror...
Fastrack Smart Watches strengthens Southern presence with DOOH campaign
The campaign is executed by Say It Loud Media
Times OOH installs curved LED videowall at Goa Airport
The ceiling suspended Curved Digital Videowall will be delivering an immersive visual experience at the arrival area of Manohar International...
Xtreme Media deploys 10 high-impact LED screens in Hyderabad
The implementation included the strategic placement of two large-format screens and eight pole-mounted screens at key commuter touchpoints.
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
The campaign has been executed across JR Ryogoku Station in Tokyo
-
CampaignsSubway delivers sensory feast in London with “Scratch-and-Sniff” OOH billboard
-
CampaignsBlinkit turns India’s shopping data into year-end OOH humour
-
Brand Insights‘More organized & standardized OOH ecosystem across cities needed’
-
DDX AsiaNewtech Video Systems to highlight value-added LED solutions at DDX Asia 2026