Adani Wilmar's Fortune covers length & breath of Delhi NCR on Delhi Metro

The Indian edible oils and fats industry, valued at Rs 900 billion, is growing at an appreciable rate, especially when it comes to packaged edible oils and fats segment that is growing at 20-25% annually. To get a large share of this growing pie, leading packaged edible oils brands are continually unfurling extensive media campaigns including OOH rollouts. Adani Wilmar’s Fortune edible oils & foods brand is among the top brands that is leveraging the OOH medium to establish deep consumer connect.

The Fortune brand opted for the highly visible Delhi Metro train wrap to promote its offerings. OOH firm eg.communications executed the train wrap and in-train branding campaign for the brand that got underway in early September. The campaign also included in-train branding, covering the panels around the train windows.

EG Communications executed the campaign on Delhi Metro Line 2 (Samayapuri Badli To Huda City Centre), Line 3/4 (Dwarka to Noida City Centre/Vaishali), Line 6 (ITO to Escorts Mujesar -Faridabad).