Deepika-Ranveer to feature in Lloyd’s new campaign

India’s leading consumer durables brand, Lloyd, has signed on Bollywood’s power couple and youth icons Deepika Padukone and Ranveer Singh as its brand ambassadors. The new campaign to be deployed on OOH medium, is on the theme ‘Khayal Rakhenge, Khush Rakhenge’ and plays around the chemistry of the couple in a playful and endearing manner, while leveraging their connect with new age consumers.

Go Fish Entertainment was tasked with identifying and bringing on board brand ambassadors who resonated with the brand’s values and were synonymous with impactful performances and impeccable style that could best showcase Lloyd’s new and innovative range of products.

On the occasion of this announcement, Amit Tiwari – Vice President Marketing – Havells India Ltd, said, “For this campaign we wanted to create a distinct new look for the brand which is why we decided to bring youth icons Deepika and Ranveer on board. This is the first time that India’s most loved couple will share screen space for an ad and incidentally, this is also the first brand that they are jointly endorsing post their marriage! Go Fish Entertainment was instrumental in making this a big success.”

Sajay Moolankodan – Director – Go Fish Entertainment Pvt. Ltd., said, “We set out to achieve the impossible with this campaign. Bringing on board the biggest power couple like Deepika and Ranveer was not an easy task especially since this is the first brand campaign that they’ve agreed to after getting married. After a lot of careful planning and strategizing, we were ultimately successful and we believe that the ‘Khayal Rakhenge, Khush Rakhenge’ campaign will make a great impact in the minds of consumers.”