OAC

Kaushik Vedula of Castrol India to spotlight marketer’s expanding KRAs at OAC 2026

Drawing on over two decades of experience across FMCG, consumer technology and mobility, Kaushik Vedula, Chief Marketing Officer, Castrol India Limited, will explore how marketers are increasingly moving beyond storytelling to embrace technology, AI and transformation as drivers of business growth at the 20th edition of the OOH Advertising Convention.

Published

July 10, 2026

M4G Bureau

Kaushik Vedula, Chief Marketing Officer, Castrol India Limited, joins the speaker lineup for the 20th edition of OOH Advertising Convention (OAC) 2026, set to take place on July 24-25 in Goa.

Kaushik will be part of a session titled, ‘From Story Tellers to Technocrats: Extending the Marketer’s Boundaries,’ examining how the role of marketers is rapidly evolving in an era defined by artificial intelligence, digital transformation and changing consumer expectations.

As the Chief Marketing Officer of Castrol India, Kaushik currently leads the company’s marketing strategy, brand growth and transformation agenda. Over a career spanning more than two decades, he has built an extensive leadership portfolio across some of the world’s most recognised brands, including Procter & Gamble (P&G), Nokia, Philips, Navratna and DermiCool, while also gaining valuable entrepreneurial experience.

Particularly passionate about the future of mobility, AI-enabled marketing and digital transformation, Kaushik has consistently explored how brands can strengthen their relationship with consumers by effectively leveraging technology and innovation.

A regular speaker on leadership, innovation and business transformation, Kaushik is known for sharing practical and actionable insights on building enduring businesses in an increasingly dynamic marketplace.

His session at OAC 2026 is expected to spark conversations around the expanding responsibilities of modern marketers, the growing intersection of technology and creativity, and how marketing leaders must continuously evolve to remain relevant in a rapidly changing world.

The 20th edition of OAC will bring together leading advertisers, agencies, media owners and technology players from across the out-of-home ecosystem under the overarching theme of ‘Do the X’, highlighting the era of intersection that we live in today, driven by the increasing role of technology in brand marketing, evolving consumer behaviour and shifting brand expectations.     