District by Zomato’s cheeky billboard right outside BookMyShow’s office

In a daring declaration of competition, Zomato has placed a massive billboard for its new “going-out” app, District, directly outside the BookMyShow headquarters in Mumbai. This aggressive OOH execution marks a direct challenge to the incumbent leader in the live events and movie ticketing space, signaling a fierce battle for dominance in India’s rapidly expanding experience economy. By choosing a location right on the doorstep of its primary rival, Zomato is utilizing high-impact physical media to drive instant brand recall and project District as a formidable alternative for urban consumers. 

The ad features aggressive introductory offers like the “District Pass,” which provides “Buy 1 Get 1 Free” movie tickets to lure price-sensitive customers away from traditional platforms. By leveraging its massive user base and a reputation for witty, localized marketing, Zomato is attempting to own the entire consumer journey for anyone stepping out of their home. The placement of this ad in such a contextually sensitive zone turns a standard hoarding into a moment of strategic storytelling, successfully positioning District as the “new and better” way to experience the city. This campaign proves that in the age of digital saturation, a well-placed physical billboard can still be the most powerful tool for a brand to announce its arrival and disrupt an established monopoly.