Shoutout OOH secures major Tech Park advertising rights in South India

These high-traffic zones ensure that the brand’s message is prominently displayed and seen by many potential customers on a daily basis.

Speaking about it, Amit Kanani, Vice President and National Head – Sales, Podhigai Media Group, said, “Office spaces or buildings are no more isolated buildings with mundane outlook but today the commercial buildings are highly innovative with state-of-the-art architect infused with modern amenities. The real estate developers have modified the office space building into well organised, spacious and modern workspaces. Our team of creative experts leverages high-quality visuals, compelling design elements and concise messaging to ensure that brands stand out in the bustling environment of tech parks. From digital signage to spectacular DOOH displays, we employ diverse formats that engage and inspire IT professionals, reinforcing the brand’s presence and message effectively.”

Praveen Kumar, Associate Vice President, Podhigai Media Group, added, “Tech park advertising attracts niche customers such as businessmen, professionals, employees, visitors and expatriate workers. Our strategic approach considers the context of each placement, delivering targeted messages that resonate with professionals during key moments of their daily routines. By leveraging prime locations and timing, we enhance the effectiveness of brand’s campaigns and maximize audience reach.”