“Ronth” movie takes over Kerala with extensive OOH campaign

Onecore Marketing, in collaboration with Junglee Pictures and Festiwal Cinemas, has rolled out a comprehensive Out-of-Home (OOH) advertising campaign for the newly released film “Ronth.” The multi-faceted campaign, currently in its initial 15-day phase, aims for widespread visibility across 14 districts in Kerala. 

The campaign leverages a diverse mix of traditional and digital media assets to achieve maximum reach. Strategically placed across major districts, 35 billboards are capturing the attention of commuters. In addition, two high-visibility bus shelters are further extending the film’s presence in key areas. 

A significant digital component of the campaign includes over 130 digital screens. These screens are prominently featured in premium apartments in Kochi, Technopark & Cyberpark in Trivandrum, and premium malls and cinemas in Kozhikode, ensuring the film reaches a diverse and engaged audience. To amplify the campaign’s audio presence, statewide audio jingles are being played at KSRTC Bus Stations. 

The campaign’s tagline, “Duty Comes First! While the city sleeps… they’re always on watch,” resonates with the film’s theme, as depicted in the accompanying visual of the movie poster featuring two individuals in what appears to be police uniforms. The campaign’s objective is to inform the public that “Ronth” is now playing in cinemas nationwide.