Swiggy SNACC’s “Drooling Billboard” takes over Nexus Koramangala

Video credit- moms outdoor

Swiggy’s quick-commerce arm, SNACC, has rolled out an attention-grabbing outdoor (OOH) campaign at Nexus Mall, Koramangala, featuring a massive “drooling billboard.” The installation showcases a large, happy emoji from which a continuous stream of “drool” appears to flow downwards, seemingly into the mall’s entrance. Accompanied by the slogan “DROOL YOUR SNACC,” the creative directly communicates the irresistible appeal of SNACC’s offerings, aiming to trigger hunger and a desire for quick bites among mall-goers.

Strategically placed in a high-footfall area like Nexus Mall, Koramangala, the innovative billboard has quickly become a local talking point. Its unique visual element encourages engagement, with many shoppers observed stopping to capture photos and videos, amplifying the campaign’s reach through social media. This OOH execution effectively leverages a playful and relatable visual metaphor to drive brand recall and subtly encourage app engagement for SNACC in the bustling Bengaluru market.