Planning Strategies
NIC Ice Cream appoints Madison Media Ultra as Media AOR
The agency to manage all media aspects for the brand, which includes traditional, digital and outdoor.
Pune based home-grown brand NIC Ice Cream, has announced the appointment of Madison Media Ultra, a unit of Madison World, as their official Media Agency on Record. The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.
Co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, NIC Ice Creams keeps true to its tagline ‘Honestly Crafted’ by producing exotic and seasonal ice creams using only milk and real ingredients, while ensuring that artificial flavors, coloring agents, and preservatives are excluded from the recipe. With over 50 delicious flavours, NIC Ice Creams serves in 86 cities across India.
Commenting on this new association with Madison, Jeetendra Bhandari, Founder, NIC Ice Creams, said, “Our partnership with Madison Media Ultra will help us to further grow our media and business footprint as we embark on our growth journey. This is extremely exciting news and we are looking forward to a collaborative process with the Madison team to create ‘cool’ and impactful pieces of work”.
“As proud partners, we are pleased to be able to participate in the exciting growth journey of NIC Ice Cream. Together with them, me and my team are eagerly looking forward to creating ‘honestly crafted’ work”, says Jolene Fernandes Solanki, Chief Operating Officer of Madison Media Ultra.
AUGUST 2025
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