Vendor Spotlight
Srishti Group forays into corporate park branding, bags 3-yr ad rights at TIDEL Park Coimbatore
The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.
The diversified Srishti Group, a forerunner in the Indian transit media space, has forayed into corporate park branding by acquiring advertising rights awarded by TIDEL Park Coimbatore Ltd. The OOH firm has been given the rights for three years, whereby advertising may be carried on the tech park campus at the reception area, food courts, lifts, lifts lobbies, corridors, parking area and pillars, or any other area identified for this purpose.
The advertising may take multiple forms, from static and digital screen displays to experiential marketing activities.
Speaking about this initiative, S Kumar, Managing Director, Srishti Group states that corporate clusters like TIDEL Park Coimbatore are highly attractive for branding and advertising as they command captive audience comprising high income professionals. At TIDEL Park Coimbatore there are over 20,000 people working, for companies like Wipro , Accenture and other tech majors. This audience has great relevance for brands in categories like
Automobile, real estate, jewellers, schools. Among others. Kumar says that several brands have already evinced interest to advertising at the tech park.
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